The Hidden Power of Good Data in Business
When we think about what makes a business strong, we usually think of money, people, or products. But according to The Executive Outlook’s recent conversation with data expert Danette McGilvray, there’s another factor that quietly decides the future of every organization: data. At first glance, data may look boring. It’s just numbers, rows in a system, or long reports, right? But Danette reminds us that data is much more than that. In fact, it is the building block of every decision. Without trusted data, no business can run smoothly. Data is not just a by-product of work, it is an asset, just like your finances, people, or brand. A Journey That Started With a Problem Danette’s career in data began in an unexpected way. While working at a large technology company, she saw managers across the world struggling with customer information. Names were duplicated, addresses were missing, and important details were often wrong. This caused delays, errors, and unhappy customers. To fix this, a...